Benefits of Using WordPress For Your Website’s Content Management System
A big advantage of using WordPress as your website’s content management system is that it’s SEO-friendly right out of the box. Indeed, on WordPress’ homepage, it’s listed as one of the platform’s ‘strong features.
Even if you build a WordPress website, that won’t be enough to get your site to the top of the search engines. You’ll still need to know what SEO methods you can use and how to implement them. With that in mind, here are 5 easy ways to promote your WordPress site.
Solid keyword research is an essential part of your blog’s content.
Unless you conduct keyword research, you will not know what search phrases to optimize your site’s content for. In fact, keyword research should be the first step in any SEO effort, since it will guide your site’s design and on-page optimization.
There are several paid and free tools available for conducting keyword research. Moz and Screaming Frog are the two most popular paid tools and are incredibly powerful databases that provide a lot of information about your website. Also, there are free tools like Uber Suggest and a host of others if you don’t yet have the budget for a tool.
Researching keywords is just one part of a much larger SEO undertaking. If you are unsure about how to execute a solid SEO strategy or don’t have the time, consider hiring a professional SEO company.
Make sure all your pages use unique URLs
Since WordPress creates URLs by default based on the title of your page, they may appear truncated in the SERPs. For instance, suppose you published a piece of content called The 5 Best Caribbean Business Directories Online. You’ll probably have a URL like https://yourwebsite.com/the-5-best-caribbean-business-birectories-online, depending on how you arrange your permalinks.
Nevertheless, you are aware of the major term you intend to target with the material: “best travel backpack.” The good news is that you can replace the default URL with a permalink. To add a link to your content, click the “edit” button in your post and add the link into the text box. It’s wise to make your URLs as intuitive and self-explanatory for the readers/site visitors as possible.
Your page headings must be optimized
A website’s page title determines both the default URL for your website and the H1 header. What is the H1 header? It provides both visitors and search engines with information about what the page is about. It’s similar to the title of a book.
Although it’s recommended to use only one H1 heading (the page’s title), you should also use H2 – H6 headers to arrange your content and break up the material to make it simpler to read. The H2s are chapters, with successive tags functioning as sub-headings if your H1 is the title of the book. Page headers are an excellent spot to put your page’s main keyword and variations but don’t overdo it and never force a keyword into a position where it doesn’t belong.
Make good use of internal linking to direct visitors from page to page.
Use internal links throughout your content to build topical relevance, pass authority acquired through external links, and assist visitors in navigating your site.
Simply highlight the text you want to link (this will be the anchor text for your link) and click the ‘link’ option on the toolbar, which will allow you to enter a URL or search for pages on your site.
At the end of the day, there’s no doubt WordPress is one of the most popular content management systems out there. From its ease-of-use to its large selection of fantastic plugins, there are plenty of reasons why you should be building your next website with WordPress. Keeping the above keywords in mind will help you make your WordPress site rank at the top of search engine results pages.